094815 Business Plan for Commercializing

Course Syllabus 

Module: Entrepreneurship
Professor: Dr. Barak Ben-Avinoam
Course Code: 094815
Course dates: July 11 to Aug 3, 2017


Professor Bio + Contact information:

Dr. Ben-Avinoam is an expert in the field of entrepreneurship & early-stage investment.

Barak is currently a Partner at BGV, a Venture Capital firm from the Silicon Valley and manages its operation in Israel. Prior to BGV, Barak was a Managing Partner at Fastlane Ventures, the leading Internet accelerator in Russia and was an executive in two of the leading Israeli incubators in the internationally recognized Incubator Program.

Before his career as an investor Barak was a serial entrepreneur and has founded and managed several technology start-ups.

Contact:  Barak.benavinoam@gmail.com


 Course Description:

This course will take you through the fascinating journey of creating a new venture.

Class lectures and discussion will explain the progression from an inception of the business idea, to making the first steps, and all the way to fund raising and running your own business.

The class material will include hand-outs and real life case-studies of companies that started as a one-man show and grew to become global success stories.

A major part of the course will be conducted as hands-on workshop, where students will be working in teams and will apply the course material to a virtual business that they will create.



Participants completing this course should be able to:

  • Develop analytical thinking in analyzing new business opportunities
  • Learn the essential building blocks of building a successful venture
  • Write an effective Investor presentation and an executive summary
  • Be able to present their new venture to potential investors and strategic partners

·         Be able to raise funding for your new venture


Planned Student Learning Experiences and Teaching Approach:

Classes will comprise a mixture of lectures by the professor combined with student case presentations and case discussion.  A great emphasis will be given on teamwork assignments that will be done during and after class sessions. Reading academic and practitioner literature, preparing case study, working on assignment and presenting group work will combine to develop your knowledge and skills.  Apart from the course materials, there will be use of short video sessions to demonstrate issues, conflicts and real-life entrepreneurial practices.

Please note that reading the case material in advance of the sessions is obligatory and that reading other materials in advance is strongly recommended since it will facilitate more informed discussion in class.


Required Readings:

Timmons, J. A. (1999). New venture creation: Entrepreneurship for the 21st century (5th ed.). Boston, MA: Irwin/McGraw-Hill.

Additional relevant hand-outs and web resources will be given during class discussion.

Students will be expected to conduct relevant resarch during the team assisgnments.


Recommended Readings:

There are several recommended web sources of current information on the field of entrepreneurship, such as:

Tech Crunch – http://techcrunch.com/

The Entrepreneur – http://www.entrepreneur.com/

The Lean Startup – http://theleanstartup.com/

Wickham, P.A. (2001) Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management 2nd edition.



You will receive a final grade on a 0-20 scale composed of the following elements:

  • Class Participation (interactive Q&A in class)                                       10%
  • Group Work (exercises, cases or presentation)                                                       25%
  • Individual Work (pre-class assignment, final assignment)                                                  65%

 Your final grade will reflect the extent of your learning outcomes from this course.



Please note that all papers must have a bibliography and cite all references correctly within the paper. Any form of plagiarism – not citing sources, submitting someone else’s work as your own, submitting group work as individual work, not properly attributing citations, etc. – will result in a final grade of 0 for the individuals involved.


Course Outline




Session 1


•      What is entrepreneurship and what are the traits of an entrepreneur?

•     Entrepreneurial behavior and skills

•     Class exercise: evaluating real-life cases

•     Video testimonials




Session 2

•    How to evaluate ideas for your new venture?

•    Elevator Pitch

•    Class exercise: Pitching your own company

•    Video testimonials

Session 3


•    Opportunity and market analysis

•    Marketing and Go-to-Market Strategy

•    Class exercise:  Market research

•    Presentation of Case #1

Session 4


•     The product/Solution/Service: what is your competitive edge?

•    Intellectual property protection

•     Class exercise

•     Presentation of Case #2

Session 5


•    Local and global legal Aspects of your venture

•    Logistical aspects: location, human resources

•    Organizational structure

•    Presentation of Case #3


Session 6


•    Cross-cultural issues

•    Negotiations and conflicts

•    Class Exercise

•    Presentation of Case #4

Session 7


•    Financing

•    Creating a Financial Plan

•    Sources of Funding: Equity & Debt,

•    Investor Presentation

•    Presentation of Case #5


Session 8


•    Ethics

•    Relocation, expatriation & Culture Shock

•    Final team presentations

Guidelines for Group Presentation



  • Form a group of 4 to 5 students.
  • Communicate what you have learned during the class and the concepts contained in the PowerPoint presentation by applying to the subject matter.
  • Make sure to have the names of all team members on the first slide of the presentation.
  • To be graded fairly, all team members MUST participate in the power point presentation!!!



Final Assignment Requirements


Assignment Topic:

Each student will be assigned a specific case in the class and will write an individual paper that will address the following issues:

  • Give a brief summary of the case.
  • Describe the problem(s) in the case
  • Provide possible solutions
  • Describe the recommended solution
  • Conclusion


Make sure to use examples and theories that were discussed in the class.

Make sure to use proper bibliography, references and citations in the text.