094815 – Business Plan for Commercializing

Course Instructor: Saul Orbach

Saul Orbach is a highly accomplished Venture Capitalist, Serial Entrepreneur, C-Suite Officer and Executive, Consultant, Lecturer, Thought Leader, and Board Member with 30 years of success building and exiting startup and growth companies, as well as turning around failing companies.  Saul works as a Venture Partner with both Starta Capital, a technology agnostic, geography specific investor in Eastern European technology startups, and for BrightSky Ventures, a Paris based, global, seed stage investor that bridges the gap between small and medium size enterprises and talented startups.  Saul shares his industry experience and knowledge as a Senior Adjunct Lecturer at the Technion International School, and is a popular speaker and guest lecturer at conferences, universities and other events.

#094815 – Business Plan for Commercializing – Summer Semester

 Introduction to Entrepreneurship: Turning vision into reality

Entrepreneurs have been starting new ventures for generations. If in the past success was more a function of tenacity and a measure of the idea underpinning the business, in today’s hyper-competitive, market-focused and highly competent world, errors can quickly doom the best of companies. A systematic, entrepreneurial orientation is the common denominator among successful ventures in this new economy.

Entrepreneurship is typically approached as a way of thinking and acting, as an attitude or behavior. Our emphasis will be on entrepreneurship as a manageable process that can be applied in almost any organizational setting. We will explore the many dimensions of new venture creation and growth including the business, technological, financial, legal, human, and ethical considerations in order to foster innovation and new business formation in a variety of settings. Additionally, we will provide the background and tools necessary for a solid foundation in terms of the role of entrepreneurs and entrepreneurship needed to function effectively in 21st Century global economy.

Creating new technologies and commercializing them into new products and services is a key competitive advantage of Israel. This course will combine both an academic and practical view of the challenges facing entrepreneurs. We will focus on the creation, evaluation, development and launch of a new business or venture. The key issues addressed will include the basic questions addressed in the formal venture planning process.

The Objectives of the Course will be to:

  • Understand the (technology) venture creation process
  • Impart an entrepreneurial mindset and tools that participants can use throughout their career
  • Gain hands-on experience at venture creation and fund raising
  • Learn by doing—teams of students will be required to create and pitch their new venture at the end of course.

Text book:

1. Required Reading: Compilation of Selected Handouts

2. Recommended (but not required) Text book: Technology Ventures, From Idea to Enterprise, Fourth Edition, by Thomas H. Byers, Richard C. Dorf, and Andrew J. Nelson


Course Grading:

Final Business Plan                                                     25%

Final Venture Presentation                                         25%

Classroom participation                                              30%

Weekly assignments and Quizzes                              20%

For more information and to see the syllabus click here.