Social Ventures

Number of credit points: 3.5

Teaching Team:

Course Instructor: Prof. Eitan Gerstner

Teaching Assistant: Deborah Morgensztern

Technical Assistant: Liav Muller


Course Objectives


The course reviews innovative business models and tools that can be used to help solve social and environmental problems. Students will develop new ventures designed to benefit all stakeholders of the firm.


Course Content & Scope


The course offers a unique opportunity to learn up to date theories, business models and tools to help craft social ventures and business strategies, and implement them by starting new ventures. To see the specific content of each session, click here.


Teaching Methods

The course employs innovative and collaborative learning methods, and encourages the sharing of knowledge and ideas through class and online discussions. The course includes thirteen sessions, consisting of lectures, class discussions, tutorials and student presentations. The course is supported by a designated web sites where members will share ideas, and inspire each other.



Course material will be available on a dedicated Course site.


Student Assessment

Course credit will be evaluated by the teaching team and will include peer assessment.  Grade will consist of the following components:


Team Project (see below): 30
Individual contributions & class exercises (see below): 40
Career Developer including Lessons Learned (see below): 20
Community Credit (see below): 10

Team Project
Projects will be developed around a given theme using the Lean Startup Methodology. Teams of 6 students develop solutions to social problems related to the main strategic theme. At the conclusion of the course, we will hold a project pitch competition.


Individual contributions & class exercises
Class exercises will be distributed at the beginning of each session, and will be collected at the end of the session.  Credit will be posted weekly.

Attending at least 80% of the sessions and attendance in the two final Sessions is required to pass the course. Credit will be given based on the best 10 out of first 11 sessions & the two final sessions.


To help assess projects and individual contributions, a confidential survey may be distributed at the conclusion of the course.


Career Developer and Lessons Learned

During the course, each participant will develop a personal site (application) called “Career Builder” starting with a suggested template. This site has the potential of serving students throughout their careers. The site will include main lessons learned from the course and other useful presentation tools compiled during the course. Towards the conclusion of the course, we will hold a Career Builder competition to determine the most useful application.

Community Credit and Shared Management

Management of the course will be shared with all participants. Involvement in the development of the projects and tools is essential for our success.

Activities that qualify for community credit will be announced in class.


If you expect to serve on Miluim during the Semester, contact the TA ASAP to coordinate ways to earn credit for missed assignments.



Learning Outcome

Students will learn new concepts, theories, and business models in society that help improve the welfare of all stakeholders in an economy. These tools will be implemented by developing projects and applications during the course.  Concepts and tools learned include: The Three Bottom Line, The Tragedy of the Commons, Prisoner’s Dilemma, the Fourth Sector, Gamification, The Lean Startup Methodology, Lean Canvas, Activity System Mapping, Fishbone Diagrams, The Service Profit Chain, and Benchmarking