206825 History and Theory of Industrial Design 2: From WWII to contemporary

Syllabus
History and Theory of Industrial Design 2: From WWII to contemporary 206825 Spring, 2016-17
(3 credits)

Description
This course deals with the development of industrial design after WWII until contemporary. An emphasis on the changes in production in Postwar Design; beginning of Pop culture; rise of plastic and bio-morphism; Radical and Postmodern Design; Hi-Tec, Social and environmental design; and trends in contemporary design. We will discuss cultural, political, economic, ecological and pedagogical aspects relevant to the development of the field like technological changes and their implications (materials, work methods, planning, production and marketing) and changes in the conception of the field, the role of the designer (contribution to the environment and society) the evolution of products (cultural, formal, technological and materials) and more.

Instructor
David Goss, gossdv@tx.technion.ac.il
Office hours: Thursdays by appointment

Meetings
3 lecture hours per week

Online Resources
See course Moodle for full list of online resources and bibliography.

Course Objectives
* Acquaintance with the Post-WWII Design history Canon.
* Critical contemporary design theory.
* Analytical reading of design creations.

Course Topics
* Utility design and post-WWII trends.
* Ulm and Rational -Functionalism
* Italy and Techno-Functionalism.
* The post-war modern designers.
* Plastics and Bio-dynamics.
* Pop and design.
* A critique of Utopia: Radical and Anti-design.
* Postmodernism and design.
* The return to functionalism.
* Green design.
* Contemporary trends in design.

Course Expectations & Grading
* Presence in 80% of the lessons.
* Required reading during the course.
* 10% Mid-semester paper.
* 90% Final paper.

Assignments & Readings
* There is assigned reading during the semester.
* There is a mid-semester paper based on a reading assignment.

Students with Disabilities
Any student with a disability who may need accommodations in this class must obtain an accommodation letter from Technion International’s guidance counselor, at counselor@int.technion.ac.il

Selected Bibliography:
* Antonelli, Paola, Design and the Elastic Mind, Design and the Elastic Mind, (exhibition catalogue), The Museum of Modern Art, New York, 2008. pp. 14-27.
* Baudrillard, Jean. The System of Objects, Verso, 2002.
* Carpenter, Wava. The Eames Lounge: The Difference between a Design Icon and Mere Furniture, Design Studies; A Reader. pp. 479 – 484. (Eds. Clark, Hazel and Brody, David), Berg Publishers, 2009.
* Denney, Mathew. Utility Furniture and the Myth of Utility 1943-1948, The Design History Reader, (Eds. Lees-Maffei G. and Houze R.), Berg Publishers, 2010. pp. 135 – 142.
* Heskett, John. Industrial Design, Thames and Hudson, London. Reprinted 2001.
* Kaufmann, Edgar jr. (1950)What is modern design?, The industrial Design Reader, Gorman, Carma (ed) New York: Allworth Press, 2003. Pp. 146-151.
* Lucie-Smith, Edward. Furniture; a concise history. Thames and Hudson, London. 1993.
* Margolin, Victor. The Politics of the Artificial: essays on design and design studies, The University of Chicago Press, 2002.
* Papanek. V. Design for the real World: Human Ecology and Social Change, Second Ed.
* Radice, Barbara. (1984), The Memphis Idea, in Theories and Manifestoes of Contemporary Architecture, Charles Jencks and Karlo Kropf (eds.) Chichester: Wiley-Academy, 4th ed. 2002. Pp. 204-207.
* Woodham, J, M. Twentieth- Century Design, Oxford University Press, 1997.